Apple is developing its own search engine that will go up against Google: Report

Apple has accelerated work to develop its own search engine that would allow the iPhone maker to offer an alternative to Google, a Financial Times report said Wednesday. The report, citing unnamed sources, said signs of the search engine technology have begun to appeal in its iOS 14 operating system. The move comes amid increased scrutiny by antitrust enforcers, who sued Google in the United States over its dominance in search technology. As part of the lawsuit, the Department of Justice noted that Google pays Apple billions of dollars to be the principal search engine on iOS devices.

Apple did not immediately respond to an AFP query. Reports in the past have said Apple had begun some in-house research on creating a search engine.

According to the FT, Apple two years ago hired Google’s head of search, John Giannandrea, in a move designed to help build artificial intelligence capabilities and its Siri virtual assistant.

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